Create an Account to join the conversation!
Bowl Cancellations Cost Sponsors $13.7 Million In TV Exposure This Year
2 years ago - Jan 10, 2022, 5:44 PM
The title sponsors of the five canceled college football bowl games lost out on $13.7 million of television exposure when their games were called off, according to data calculated by Apex Marketing Group. For the second straight year, the COVID-19 pandemic wreaked havoc on the bowl season, which ends Monday night when Alabama and Georgia […]